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Log in Sign Up. Save Word. Definition of agony aunt. First Known Use of agony aunt , in the meaning defined above. Learn More About agony aunt. It would be another years before the boom in print publications. But by the early s, the advice column was everywhere — in newspapers and magazines for men, women, homemakers and social climbers.
They were an interactive element guaranteed to draw in readers, and they were easy to churn out. As with Watsa, the best advice columnists were wise and witty whip crackers who told you what you needed to hear.
They had to be great writers too, packing humour, wit, anecdote and advice into a few paragraphs. By the mids, in a world where the pace of change was accelerating, the agony aunt offered words of gentle advice for the homemaker struggling in a nuclear family, helped the typist and secretary navigate wardrobes and lunch table politics.
Back issues offer a fascinating keyhole glimpse of contemporary life, often still relatable, usually eye-opening in both the variety of problems people wrote in about and the universal nature of the questions they were really asking: Do they like me? Am I doing okay? Have I made the right choice? You can watch as social markers change in the tone of the questions and answers. But do let the artist take up a lot of space. In India, where sex is still not spoken of across the generational divide, these columns, written in a time before the internet, filled a vital need for information.
The agony aunts and experts like Watsa were the only sex education available to entire generations of young women and men.
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