The company made 2 million dollars in its first year. You're probably pronouncing it incorrectly. Now it comes in a whopping 32 different shades. View Iframe URL. The company has four other stores in California and is planning to open up more this year in the Southeast and Midwest. Only bloggers are featured in NYX stores; the company never uses models.
The stores offer a beauty bar where customers can choose tutorials based on their ethnicity and then re-create the looks in-store themselves. Sounds like heaven. We are artists, the new professionals. Providing cruelty free, long lasting, pro-level pigments. We are from LA, made for the world! The NYX Professional writes new rules and leaves their mark on the city.
Self-taught and self-made, they are empowered innovators who express their creativity through the media they own. They embody the spirit of LA — its freedom, its boldness, and its colorful personality.
As the Hollywood dynamic shifts, the NYX Professional moves with it, building communities and creating with inclusivity. Building a global network of proud allies so everyone can be supported as they should be.
This means we do not test our products or ingredients on animals, nor do we ask anyone to test on our behalf. As part of our pledge to offer more conscientious choices, our selection of vegan-friendly faves is growing all the time. Formulated without any animal-derived ingredients or byproducts, our vegan formulas still pack a punch when it comes to crazy-rich pigment and high-performance products — you will not be disappointed. Our brand was born, with love, in LA — the land of makeup and makeovers — where everyone can make it.
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